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  • PANEL STUDIES ON SEED SELECTION AND CPP APPLICATION
PANEL STUDIES ON SEED SELECTION AND CPP APPLICATION
The peculiarity of panel research studies lies in the fact that the same farms participate in studies for several years, which allows us to monitor trends of the agricultural market.
These rational sample sizes of study participants reduce the cost of data collection and analysis, while the participation of the same farms makes it possible to obtain comparative data and track customer migration. The optimal study coverage is at least 10% of the sown area under the target crop.
AGRISTATIS PANEL RESEARCH DATA IS REPRESENTATIVE FOR TARGET CROPS, REGIONS AND FARM CATEGORIES
The selection of the target audience for the study is based on 2 parameters: region (oblast) and the size of cultivated area under the target crop on the farm.

The standardized questionnaire allows to get answers to questions of different levels, providing opportunities for systematic analysis of the agricultural market in general, as well as a quite detailed analysis of individual groups of farms, regions, product categories, loyalty levels, etc.
8 ANALYSTS, 2 COORDINATORS, 10 CALL CENTER OPERATORS AND 12 REGIONAL REPRESENTATIVES
THE FOLLOWING CROPS ARE PRESENT IN THE PANEL STUDY OF SEED:
  • Maize
  • Sunflower
  • OSR
  • Cereals
  • Soy
  • Peas
  • Fruits and grapes
  • Potato
THE PANEL STUDYING SEEDS PROVIDES THE FOLLOWING INFORMATION:
• Market capacity;
• Company share;
• Share of variety/hybrid;
• Number of varieties/hybrids sown by one farm;
• Sowing rate;
• Loyalty to the variety/hybrid, producer/supplier.
Years of research experience in the agricultural sector
16
The panel studying crop protection products provides the following information:
Market capacity
Company share
Product share
The number of used products and their combinations
Number of applications
Loyalty to the product/producer/supplier
PANEL RESEARCH DATA ALLOWS
  • Evaluate the overall market capacity and dynamics, as well as of its individual segments
  • Conduct a competitive brand/product analysis to estimate the share of the company/variety(hybrid)/product and their place with reference to competitors in different market segments (by regional distribution, product type, price category)
  • Assess the level of loyalty to the company/variety (hybrid)/product. Analyze the outflow and influx of customers: which companies customers go to go and from which companies
  • To determine the degree of influence of external market factors on the dynamics of total turnover and fluctuations in turnover of companies: factor analysis
  • Define the target audience of the brand/variety (hybrid)/product
  • Analyze the profile of buyers/users/non-buyers/non-users, and develop a demographic profile of agronomists and farms loyal to the brand
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AGRISTATIS RESEARCH

Face-to-face surveys are conducted by highly qualified specialists, who have hundreds of interviews with agronomists and farm directors behind them.

Most our interviewers have experience in the agricultural sector and, as a result, are attentive to study details and specifics.
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