PANEL STUDIES
The feature of the panel is the survey of particular farms for several years, which allows us to monitor trends of the agricultural market.
The rational sample sizes of the panel reduces the cost of data collection and analysis, while the participation of the same farms makes it possible to obtain comparative data and track customer migration. The coverage rate is at least 10% of the sown area under the target crop.
The rational sample sizes of the panel reduces the cost of data collection and analysis, while the participation of the same farms makes it possible to obtain comparative data and track customer migration. The coverage rate is at least 10% of the sown area under the target crop.
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AGRISTATIS PANEL STUDY
The standardized questionnaire allows to get answers to questions of different levels, providing opportunities for systematic analysis of the agricultural market in general, as well as a quite detailed analysis of individual groups of farms, regions, product categories, loyalty levels, etc.
THE RESULTS OF OUR PANEL STUDIES ALLOW US TO ANALYZE DATA ON THE MARKET AS A WHOLE AND IN DETAIL BY KEY SEGMENTS
- Maize
- Sunflower
- OSR
- Cereals
- Soy and peas
- Sugar beet
- Fruits and grapes
- Potato
- Fungicides
- Insecticides
- Herbicides
- Seed treatment products
The seed panel provides the following information:
Market capacity
Company share
Share of variety/hybrid
Number of varieties/hybrids sown by one farm
Sowing rate
Loyalty to the variety/hybrid, producer/supplier
Potential segments for further studying: microfertilizers, growth regulators
The crop protection panel provides the following information:
Market capacity
Company share
Product share
The number of used products and their combinations
Number of applications
Loyalty to the variety/hybrid, producer/supplier
PANEL RESEARCH DATA ALLOWS
Estimate market and segment capacity and dynamics
Conduct a competitive analysis of the brand/product and determine their share relative to competitors in different market segments
Assess the level of loyalty to the company/variety (hybrid)/product.
product. Analyze customer migration
product. Analyze customer migration
To determine the changes and level of influence of external market factors on the dynamics of company turnover: factor analysis
Identify the target audience of the brand/variety (hybrid)/product
Analyze the profile of consumers/non-consumers and create a demographic profile of agronomists and brand loyal farms
METHODOLOGY
AGRISTATIS PANEL DATA IS REPRESENTATIVE FOR TARGET CROPS, REGIONS AND FARM CATEGORIES
The sample is stratified; the target audience is selected based on two parameters: region (oblast) and the size of cultivated area under the target crop on the farm
WHEN INTERPRETING THE DATA CALCULATED AS A RESULT OF EXTRAPOLATION OF RESPONDENTS' ANSWERS TO GENERAL POPULATION, A CONFIDENCE INTERVAL IS CONSIDERED, WHICH DEPENDS ON THE SIZE OF SAMPLE
At a confidence interval of 95%, the studied indicators are within the specified range of fluctuations
(for N = 1,000 farms):
(for N = 1,000 farms):
WE ARE OPEN TO COOPERATION WITH RESPONDENTS
The feature of the panel is the survey of particular farms for several years, which allows us to monitor trends of the agricultural market.
I WANT TO BECOME A RESPONDENT
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DO YOU NEED A STUDY OR ANY QUESTIONS LEFT?
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AGRISTATIS RESEARCH
Face-to-face surveys are conducted by highly qualified specialists, who have hundreds of interviews with agronomists and farm directors behind them.
Most our interviewers have experience in the agricultural sector and, as a result, are attentive to study details and specifics.
Face-to-face surveys are conducted by highly qualified specialists, who have hundreds of interviews with agronomists and farm directors behind them.
Most our interviewers have experience in the agricultural sector and, as a result, are attentive to study details and specifics.
