A team of professionals, formed over 16 years, conducts a research of market for seeds, crop protection products, agricultural machinery and technologies: from the advantages of choice and use to the analysis of market volume and competition. Our experience includes research of media, product processing industry, fruit and vegetable market and ornamental horticulture. Our research is based on the information obtained from surveys of agronomists and farm directors, distributors and interested parties.
We are using a full range of data collection methodologies: face-to-face interviews, telephone interviews, online surveys and focus groups.
We carry out panel research studies and studies in special areas: price positioning, brand research, development of product launch strategy and analysis of the campaign after product launch, study of team performance efficiency, user loyalty, sources of information and opinion leaders.
We are grateful to respondents for participating in our research studies and we are sure that the results will help all participants of the agricultural market to develop.
10 ANALYSTS, 2 COORDINATORS, 10 CALL CENTER OPERATORS AND 21 REGIONAL REPRESENTATIVE
years of research experience in the agricultural sector
16
RESEARCH STUDIES
AgriCall
OPERATIONAL RESEARCH STUDIES
AgriPrice
PRICES FOR SEED AND CPP
AgriDigest
DATABASE OF VARIETIES, SEED HYBRIDS AND CPP
AgriStat
PANEL STUDIES ON SEED SELECTION AND CPP APPLICATION
AgriAdHoc
SPECIAL PROJECTS
AgriCensus
DATABASE OF FARMS, SOWING AREAS, PREFERENCES
PANEL RESEARCH DATA ALLOWS
Evaluate the overall market capacity and dynamics, as well as of its individual segments
Conduct a competitive brand/product analysis to estimate the share of the company/variety(hybrid)/product and their place with reference to competitors in different
Assess the level of loyalty to the company/variety (hybrid)/product. Analyze the outflow and influx of customers: which companies customers go to go and from which companies
To determine the degree of influence of external market factors on the dynamics of total turnover and fluctuations in turnover of companies: factor analysis
Define the target audience of the brand/variety (hybrid)/product
Analyze the profile of buyers/users/non-buyers/non-users, and develop a demographic profile of agronomists and farms loyal to the brand
RESEARCH GEOGRAPHY
21 regional representative conducts personal interviews across Ukraine. 10 call center employees provide CATI interviews both in Ukraine and abroad:
UKRAINE • 9355 respondents;
KAZAKHSTAN • 2977 respondents;
MOLDOVA • 678 respondents
We have experience of conducting CATI studies in Ukraine, Moldova, Azerbaijan, Armenia, Georgia, Kyrgyzstan, Tajikistan, Kazakhstan and Uzbekistan.
OUR SPECIALISTS
Oksana.Antonova@agristatis.com
Director
OKSANA ANTONOVA
• Master's Degree in Economics and Marketing
• Work experience – 28 years
• Experience in marketing research in agriculture – 15 years
• Ph.D. in Economic Sciences, Master's Degree in Marketing
• Experience in marketing research in agriculture – 2 years
•Work experience – 14 years
• Specialization – development of research design, project management
We conduct panel research and research in special areas, using the full range of data collection techniques, adhering to the privacy policy of respondents and customers.
We are convinced that the results of research help to develop all participants in the agricultural market.