AGRISTATIS RESEARCH

A team of professionals, formed over 16 years, conducts a research of market for seeds, crop protection products, agricultural machinery and technologies: from the advantages of choice and use to the analysis of market volume and competition. Our experience includes research of media, product processing industry, fruit and vegetable market and ornamental horticulture.

Our research is based on the information obtained from surveys of agronomists and farm directors, distributors and interested parties. We are using a full range of data collection methodologies: face-to-face interviews, telephone interviews, online surveys and focus groups. We carry out panel research studies and studies in special areas: price positioning, brand research, development of product launch strategy and analysis of the campaign after product launch, study of team performance efficiency, user loyalty, sources of information and opinion leaders. We are grateful to respondents for participating in our research studies and we are sure that the results will help all participants of the agricultural market to develop.

AGRISTATIS PANEL RESEARCH DATA IS REPRESENTATIVE FOR TARGET CROPS,
REGIONS AND FARM CATEGORIES

The sample is stratified; when selecting the target audience for the study, quotas are considered based on two parameters: region (oblast) and the size of cultivated area under the target crop on the farm

WHEN INTERPRETING THE DATA CALCULATED AS A RESULT OF EXTRAPOLATION OF RESPONDENTS' ANSWERS TO GENARAL POPULATION, A CONFIDENCE INTERVAL IS CONSIDERED, WHICH DEPENDS ON THE SIZE OF SAMPLE

At a confidence interval of 95%, the studied indicators are within the specified range of fluctuations
(for N = 1,000 farms):

The panel studying seeds provides the following information:

Market capacity

Company share

Share of variety/hybrid

Number of varieties/hybrids sown by one farm

Sowing rate

Loyalty to the variety/hybrid, producer/supplier

The panel studying crop protection products provides the following information:

Market capacity

Company share

Product share

The number of used products and their combinations

Number of applications

Loyalty to the variety/hybrid, producer/supplier.

THE BASIS FOR SAMPLE FORMATION: THE STRUCTURE OF CULTIVATED AREAS UNDER CROPS AND THE NUMBER OF FARMS IN THE REGION

Data for sample formation is based on official information provided by State Statistics Committee of Ukraine, forms 4-sg – for cultivated area and 29-sg – for number of farms (section "category of enterprises"). Forms are updated annually and verified through a regional network of interviewers; data is updated by a Call Center. A promising direction for verification of data on sown areas is by analyzing satellite images.

Farm distribution by categories (%)