A team of professionals, formed over 16 years, conducts a research of market for seeds, crop protection products, agricultural machinery and technologies: from the advantages of choice and use to the analysis of market volume and competition. Our experience includes research of media, product processing industry, fruit and vegetable market and ornamental horticulture.
Our research is based on the information obtained from surveys of agronomists and farm directors, distributors and interested parties. We are using a full range of data collection methodologies: face-to-face interviews, telephone interviews, online surveys and focus groups. We carry out panel research studies and studies in special areas: price positioning, brand research, development of product launch strategy and analysis of the campaign after product launch, study of team performance efficiency, user loyalty, sources of information and opinion leaders. We are grateful to respondents for participating in our research studies and we are sure that the results will help all participants of the agricultural market to develop.
METHODOLOGY
AGRISTATIS PANEL RESEARCH DATA IS REPRESENTATIVE FOR TARGET CROPS, REGIONS AND FARM CATEGORIES
The sample is stratified; when selecting the target audience for the study, quotas are considered based on two parameters: region (oblast) and the size of cultivated area under the target crop on the farm
WHEN INTERPRETING THE DATA CALCULATED AS A RESULT OF EXTRAPOLATION OF RESPONDENTS' ANSWERS TO GENARAL POPULATION, A CONFIDENCE INTERVAL IS CONSIDERED, WHICH DEPENDS ON THE SIZE OF SAMPLE
At a confidence interval of 95%, the studied indicators are within the specified range of fluctuations (for N = 1,000 farms):
LOWER LIMIT;THE VALUE OF STUDIED INDICATOR;UPPER LIMIT;DEVIATION
THE RESULTS OF OUR PANEL RESEARCH STUDIES ALLOW US TO ANALYZE THE MARKET DATA IN GENERAL AND IN DETAIL BY KEY SEGMENTS
Maize
Sunflower
OSR
Cereals
Soy
Peas
Fruits and grapes
Potato
Fungicides
Insecticides
Herbicides
Seed treatment products
Potential crops for further studying are soy, sugar beets
The panel studying seeds provides the following information:
Market capacity
Company share
Share of variety/hybrid
Number of varieties/hybrids sown by one farm
Sowing rate
Loyalty to the variety/hybrid, producer/supplier
Potential segments for further studying: microfertilizers, growth regulators
The panel studying crop protection products provides the following information:
Market capacity
Company share
Product share
The number of used products and their combinations
Number of applications
Loyalty to the variety/hybrid, producer/supplier.
THE BASIS FOR SAMPLE FORMATION: THE STRUCTURE OF CULTIVATED AREAS UNDER CROPS AND THE NUMBER OF FARMS IN THE REGION
Data for sample formation is based on official information provided by State Statistics Committee of Ukraine, forms 4-sg – for cultivated area and 29-sg – for number of farms (section "category of enterprises"). Forms are updated annually and verified through a regional network of interviewers; data is updated by a Call Center. A promising direction for verification of data on sown areas is by analyzing satellite images.
Farm distribution by categories (%)
19 555 600
ha
41 507
farms
> 2,500,000
through participation in research studies
9 355
contacts
WE ARE OPEN TO COOPERATION WITH RESPONDENTS
The peculiarity of panel research studies lies in the fact that the same farms participate in studies for several years, which allows us to monitor trends of the agricultural market.
BECOME A RESPONDENT
I WANT TO BECOME A RESPONDENT
Please leave your contact details, our representative will contact you shortly to discuss the terms of cooperation
OUR SPECIALISTS
Oksana.Antonova@agristatis.com
Director
OKSANA ANTONOVA
• Master's Degree in Economics and Marketing
• Work experience – 29 years
Nataliia.Pedoriaka@agristatis.com
Deputy Director for General Affairs
NATALIIA PEDORIAKA
• Work experience – 10 years
• Specialization – control of field research, data quality control
Olha.Kriukova@agristatis.com
Research Director for Ukraine and Kazakhstan
KRIUKOVA OLHA
• PhD in Economics
• Experience in market research – 11 years
Olena.Vasylenko@agristatis.com
Chief Analyst of Consolidated Information
OLENA VASYLENKO
• Work experience – 13 years
• Specialization – analytics and data quality control
Tetiana.Kyian@agristatis.com
Analyst of Consolidated Information
TETIANA KYIAN
• Work experience – 11 years
• Specialization – database management, programming, control of data punching
Viktoriia.Rudenko@agristatis.com
Analyst of Consolidated Information
VIKTORIIA RUDENKO
• Work experience – 5 years
• Specialization – control of field research, data quality control
Nadia.Ghazali@agristatis.com
Analyst of Consolidated Information
NADIA GHAZALI
• Work experience – 19 years
• Specialization – data analysis, preparation of analytical reports
Nataliia.Novak@agristatis.com
Call center manager
NATALIIA NOVAK
• Experience as a manager – 5 years
• Specialization - team management, control over the performance of the department
Nataliia.Stasiuk@agristatis.com
Fieldwork coordinator
NATALIIA STASIUK
• Work experience – 15 years
• Specialization – fieldwork coordination, data quality control
Valeriia.Ulianytska@agristatis.com
Analyst of Consolidated Information
ULIANYTSKA VALERIIA
• Experience in marketing research - 3 years
• Specialization - database managment, data verification